About
My name is Ben Tannenbaum.
I have a passion for marketing and a fascination with the power of branding. I think integrated, conversation-based marketing campaigns with a focus on mobile may very well be the future of successful consumer engagement.
I also interested in Americana, men’s fashion and other varied topics.
Recently (i.e. since beginning of 2010), I’ve started studying up on Behavioral Economics and Cultural Anthropology. The prospect of integrating multiple scientific disciplines within a given marketing strategy has me intrigued. Plus, I was an anthropology major in college for about 2.5 years.
So what’s the point? I have opinions and I like to share them. While this experiment may have started with a focus on marketing, branding, and other fun business words, it has since evolved to a long form version of my thoughts at any given time.
As you may have noticed, I am not a web designer by trade. I do, however, believe in learning by doing.
If you do notice errors in the way the site functions, please point them out. If I don’t know, I won’t grow.
You can email me at ben@bentannenbaum.com
More BT:
Disclaimer: The views expressed on this site are solely my own, and do not necessarily reflect the thoughts and opinions of The Hyperfactory (my employer) or their clients.
Here are a few published articles, as well as articles I have been quoted in. The source is the same for all. It’s a start…
August 19, 2009 - Hugo Boss launches multimedia mobile campaign
August 14, 2009 - Mobile Marketer’s Classic Guide to Mobile Advertising – Pg. 22 (Be warned friends, this takes awhile to load)
March 19, 2009 - Apple iPhone support of MMS will enhance mobile marketing (Please note the Jersey Shore head-shot)