Apr 28, 2010
History Channel Makes History (and Ben writes weak titles)
Short post, kids.
I told you so!
The five (5) people who read this blog may recall my last post, in which I said:
I predict that, America The Story of Us, will be the highest rated History Channel show EVER.
Hmmm. Somebody was right.
Airing Sunday night from 9 to 11 p.m., “America” averaged 5.7 million total viewers, becoming the most-watched special in network history.
It drew 2.7 million adults 25-54 and 2.6 million 18-49s, more than half of them men, an audience the network has been targeting for some years.
Clearly this wasn’t all because of Foursquare, but you can’t ignore all the ancillary press History Channel gained from simply deciding to embrace social media marketing strategies.
Anyway, I’m going to be brushing dirt off my shoulder for the next few days. Cheers.


